Every year on 20th May, we celebrate the jean that started it all, the Levi’s® 501®. Over 140 years later, it’s more popular than ever before. Get in on the celebration.
THE 501® DOCUMENTARY
Watch the story of Levi's®, from invention to icon.
“They are a representation of every single period, the way a good piece of design is.”
- Jim Walrod. DESIGN GURU
Episode 1 - 501® Goes to work
6:18
For the first time Levi's® are worn for their look, rather than function.
Episode 2 - Style
5:25
Trace the 501® Jean's journey from the coal mines to the creative class.
Episode 3 - Rebellion
4:55
From biker clubs to art movements, the 501® serves as the symbol for counterculture.
Episode 4 - JAPAN
8:16
Japan adopts an American icon and turns it into something so much greater.
Episode 5 - MUSIC
6:25
Music explores the relationship between music and the 501® Jean.
JOIN US
Show us how you celebrate #501Day